4 Key Business Benefits of Investing in Video Marketing

Australia is the sixth-largest country in the world in terms of land area, consisting of mainland Australia, Tasmania, and many other smaller islands. Some of its notable cities are Brisbane, Adelaide, Perth, and Melbourne. Canberra is the national capital, while Sydney is the biggest city.

Australia is a highly industrialised country, boasting the 14^th-strongest economy in the world. It draws strength from various sectors, including telecommunications, information technology, manufacturing, banking, and exports.

Still, growing a business in Australia is a challenging task, especially with the competitive nature of its advanced market economy. For your brand to succeed, you must invest time, effort, and money to connect with your target audience. There is no way around it either. If you want your business in Australia to succeed, you have to be top of mind among your target audience. 

Investing in video content marketing and working with the best Australian film production companies is one way to do this. You could launch your products via social media platforms, introduce your brand with a compelling video on your website, or post helpful explainer videos online. The list of marketing activities you can do in video format is endless, and so is its list of benefits. Below are the most compelling.

It Can Boost Your Website’s Conversion Rate

A well-implemented video marketing campaign is one of the most effective components of a successful marketing strategy. Some studies show that it can increase your conversion rate by as much as 80%.

Other studies confirm this, demonstrating how 74% of online users purchase a product after watching an explainer video about it. This is true across all product categories, although the degree of its success may vary slightly from one to another.

It Generates More Traffic to Your Website

People love videos, and so do search engines. Why is this important? Virtually all consumers today start their purchasing journey by doing an online search. After users key in their query terms, search engines give them pages of results.

What happens next is at the core of generating traffic to your website: users will only look at the top search results. These top-ranking brands have the opportunity to persuade potential customers. 

With the help of Australian film production companies, you can create top-ranking video content that will surely bring more people to your website and put your brand in front of your target audience.

Reach More of Your Audience

You can create a compelling video and reach an emerging breed of consumers: mobile users. Studies show that 90% of online users watch videos using their mobile devices.

This trend has been ongoing for years now, with the volume of mobile video consumption increasing by 100% annually. People are twice as likely to use their smartphones than TV and 1.4 times more likely to use them than desktops when watching videos. 

The ongoing global pandemic has done nothing to slow this down. In fact, people are turning more to their mobile devices as health protocols force them to stay indoors more.

Return on Investment

Taking part in video marketing is one way to make the most out of every marketing dollar in your budget. About 83% of businesses agree that video provides a significant return on investment. With the help of a professional crew, you could create compelling videos that will take your brand to the next level.