A Practical Handbook to Print Media

Print media is one of the most powerful ways to engage a local audience, reach varying age groups, increase credibility, and stand out from the competition. 

The advertising method has been used for centuries, as it helps companies in almost every industry to grab attention and generate a superb return on investment. Yet, you might be unsure about the options available or how to incorporate them into a marketing campaign. If so, read this practical handbook to print media.

The Different Types of Print Media

Print media has been used for centuries to educate and entertain, and more formats and options have emerged as the medium evolved. Also, there is an effective method for every purpose and business objective, which has allowed the industry to survive and thrive throughout the decades.

Newspapers & Magazines

Newspapers and magazines are the most popular forms of print media, as they are an inexpensive way to inform and influence the masses. Different publications will cater to specific audiences and are often available at various stores.

Advertisers must choose from many ad sizes to promote a company, product, or service, and should select a publication most relevant to their brand. However, magazine ads are typically more expensive than newspapers.

Print Media Advertising

Nowadays, many brands find various print media advertising solutions cheaper and more effective than newspaper and magazine ad placements or advertorials. Also, many options are available from print media suppliers to suit a business’s specific needs and budget.

For example, you can choose from:

  • Direct mail
  • Partially addressed mail
  • Inserts
  • Door drop

The above options allow brands to improve their advertising reach, brand recognition, and revenue.


Brochures, often referred to as pamphlets, allow companies to inform and entertain a targeted audience. The information booklet is commonly smaller in size than a magazine, featuring at least two or three glossy pages with product, service, or experience information. This form of print media is often mailed to a person’s home or available at retail stores, pop-ups, expos, or offices.

How to Advertise

Whichever of the above options you choose, there are some gold rules you should follow to improve an ad’s effectiveness and reach while protecting your company’s finances.

For example, you must give yourself plenty of time to plan an ad, which includes its layout, copy, tone of voice, and color scheme. Remember to place yourself in one or more target demographic’s shoes to create engaging content that drives sales.

Set a marketing budget and stick to it to protect your company’s finances. If advertising your goods or services in a newspaper or magazine, select a publication that best suits your company’s audience and values.

The Benefits of Print Media

Don’t overlook print media if you want to reach many customers or a local audience. The physical materials will increase trust in your brand, as it will prove you have taken the time to produce quality ads to match their needs. Also, the likes of direct mail, inserts, and door drops could drive traffic to your company’s website and social media profiles, harmonizing with a digital marketing campaign.

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