You’ve built a beautiful website. It’s responsive, has great content, is optimized for SEO and has a great user experience.
You’re proud of it.
But there’s one problem: your website isn’t ranking for any of the keywords you want it to rank for.
Maybe you’re not getting traffic from Google or another search engine. Maybe you’re getting traffic from organic rankings but still aren’t making sales. Or maybe you’re getting no traffic at all — even though it seems like there should be lots of people coming to your website!
Whatever the case may be, if you want to see your site ranking higher in Google, there are some things you need to do differently. The most common reason that sites aren’t ranking is because they don’t have enough relevant content. This is why we’re going to talk about keyword research and how to use it to identify the keywords that your audience is searching for.
You can’t rank for a keyword if you don’t know what it means. It’s as simple as that. That’s why, if you want to rank in Google, you need to understand how search works and how Google ranks websites.
Here are three honest reasons your website isn’t ranking:
Your Website isn’t Optimized for SEO
The first thing you need to do if you want your site to rank is make sure it’s optimized for SEO. That means you have the best SEO company in Melbourne by your side and everything from the way your page titles and meta descriptions are written, to the URLs you use, to the keywords that are used in your copy and headers.
If you have a good idea of what makes a good page title, you can use that as a guide when creating new titles or modifying existing ones. The same goes for meta descriptions: they’re often overlooked by people who think they don’t matter because they’re not visible on search engine results pages (SERPs). But they do!
Your Website Doesn’t have a Mobile Version
Mobile browsing has been rising over the past few years, and it’s expected to continue doing so in the future. To keep up with this trend and stay competitive in today’s market, websites should be built with responsive design in mind — which means all devices will be able to view them at any resolution without having to zoom in or out (think iPhone vs Android vs Windows Phone vs Blackberry).
It Has No Authority
The most basic reason for a website to not rank well is that it doesn’t have any authority. Authority means you have enough links pointing back to your site from other sites that share your content or topic. If you don’t have any links, then few people will link to you because they don’t trust you or believe in what you say. That’s why we’ve never seen a successful link building campaign without an existing backlink profile first.
You have low-quality content on your site. It’s hard enough to get people to read through your entire site in order to find something enlightening and useful; it’s even harder when they find out that the information they’ve landed on isn’t very good quality or factual at all! If people can’t trust what they’re reading, then they’ll stop visiting your site and even clicking on links yourself — which leads us right back where we started: no traffic.
Your Website Isn’t Searchable
If you’re not indexing your website, then it’s not going to rank well in Google. You should have a sitemap and a robots.txt file that tells search engines what pages are available on your site. If you don’t have these files set up, then your search engine optimization (SEO) efforts will be in vain.
You Have Old Content on Your Site
You need to make sure that all of the content on your site is current and relevant to the keywords or phrases that people will use when searching for information about your business or service. If there’s any outdated content on your website, then search engines may not show it as highly ranked in their results pages because they automatically assume that if it’s there at all, then it’s no longer relevant to what people are looking for today (i.e., “website ranking”).
Biswajit Rakshit is a professional blogger and writer. He loves to write on various topics.