6 Tips on Improving Instagram Marketing Strategies for Businesses

If you’d like to improve the way that your company communicates, it’s important that you go where the people are.

It’s estimated that Instagram has more than 2 billion monthly users. Marketing with Instagram can reap huge rewards for any brand that you operate.

Learning the correct ways to market on Instagram will help avoid mistakes and get the return on investment (ROI) that you’re hoping for.

Start improving Instagram marketing strategies by using the points below.

Table of Contents

1. Optimize Your Instagram Profile

Social media marketing can be complex, but it’s important that you take care of the little details as well. When you optimize your Instagram profile, you improve the way that you introduce yourself to the world.

Start with a high-quality profile photo that represents you well and shows the personality that you’d like to get across. Use every bit of the text field allowed, and include a quality link or link tree that takes people to your site and any other relevant information.

2. Use High-Quality Photos and Videos

The quality of your images means everything. Take the time to post photos and videos that are the highest resolutions available.

Look into the best smartphone camera options available right now so that you can capture the best possible images. It’s commonplace today to find cameras that are 12 megapixels, shooting 4K or better video.

Posting the best multimedia will protect your brand and help you create stellar first impressions.

3. Plan Out Your Media Posts

Spending as little as 6 hours per week on your social media strategies can give you a remarkable ROI. It’s easier to log these hours when you’re deliberate about the work you put in each day, week, and month.

Create a calendar so that you can schedule content for Instagram. It takes the guesswork out of your marketing that day and helps you to become more productive with your output.

4. Put Hashtags to Use

Publishing regular Instagram posts with hashtags will increase your visibility little by little. This outlet is one of the most effective when it comes to the use of hashtags.

People can easily find your posts based on these categories, and you’ll appreciate the leverage it brings.

5. Network Via Comments and Direct Messages

Don’t lose sight of the social aspect of social media marketing. It’s easy to get so busy working on marketing strategies that you forget to have authentic conversations. Your Instagram marketing to-dos should always include building relationships with people in different industries.

Direct Messages (DMs) are a great way to go about this. Send messages that provide value and forge connections, rather than just selling or asking for favors. Regularly leave meaningful comments on people’s posts as well to stay on their radar.

6. Always Tell (And Use) Stories

You need to be telling stories on Instagram above everything else. Teach people who you are, what you offer, and what makes you special.

Instagram’s IG Stories feature makes it even easier to do this. Right now, 70% of people that use Instagram view stories on IG every single day.

There are numerous marketing businesses online that can help you with your storytelling. Create a working relationship with one of these marketing companies so you can optimize your use of Instagram and other platforms.

Start Improving Instagram Marketing Strategies

Improving Instagram marketing strategies will help you achieve so many of your company’s goals. Master one social media outlet at a time so that you can begin growing your brand to the fullest.

Check out some of our other posts when you’re ready to learn more about marketing and business.