According to a market research report, the global virtual event market size, valued at $94 billion in 2020, is expected to expand at a CAGR of 23.7% from 2021 to 2028. These numbers indicate virtual events are not just a fad and that they are here to stay.
The popularity of virtual corporate events continues to grow well into 2021. The current global scenario has changed the way people connect and interact significantly.
Best Practices to Make the Most of Your Virtual Corporate Events
Leverage Event Platforms for Quick Setups
Virtual events are becoming an everyday occurrence in the corporate world. You do not want to spend hours learning how to operate a platform just to set up customized events. Virtual event platforms have come up with various templates and tools to make the whole process easier and quicker for you. You can leverage these widgets to customize an event with a prospective client or even just a casual meet-up with your team.
Make it Easier for Your Attendees to Join
The advantage of attending a virtual event is that you can join one from anywhere around the world using a laptop, tablet, or even your phone. However, the advantage presents itself as a limitation if the attendees need to install heavy software or plugins to join.
Today, there are platforms that allow attendees to join your event without any downloads or long-drawn registration, or installation processes.
In a virtual event, you must focus on making the attendees feel included. And you can do this by encouraging interactivity between the speakers and attendees. For example, offer them opportunities to type in their questions or have conversations with the speaker directly.
You could hold quizzes, competitions, or other such interactive games to encourage two-way conversations.
Improve Engagement with Live Polls
Live polls are an excellent tool to improve participant engagement. For example, suppose you are hosting a virtual corporate event for a large number of participants where it might be challenging to discuss all opinions. In that case, a live poll could be an alternative to explore.
Using these polls, every participant can cast their vote and be a part of the conversation. The results can also be used to control the flow of the event.
Provide Employees a Platform to Network
Whether you are starting a company or an established brand with multiple teams, interactivity among your employees and teams could boost productivity and improve professional relationships. Leveraging the tools provided by the event platform, attendees could connect with the speaker in virtual rooms depending on the subject of the conversation.
Platforms also offer AI-enabled inter-company connections, which helps your employees connect with colleagues irrespective of their team or location.
Virtual events should be easy to set up and also attend. Real-time engagement tools improve interactivity and add that human touch to any virtual events you host. With the right platform, you can set up an event, have multiple speakers, conduct live polls, and promote your attendees from mere spectators to active participants.
Alan Roodey is a professional Author and contributor to many sites. He loves to write on various topics.